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Check Out My Story >>

Hi I’m Shelby Rae, a branding and web designer passionate about helping businesses turn their ideas into visually captivating, strategic online experiences. My journey to design wasn’t straightforward—it took me a while to find what truly sparked my creativity. After exploring various paths, I stumbled into branding and web design, and everything just clicked.

Now, I see design in everything around me. Whether I’m crafting a digital experience or finding inspiration in everyday moments, I’m always thinking about how to bring ideas to life through thoughtful design. Every project is an opportunity to create something unique and impactful. I can’t wait to help you and your brand make your mark!

Your Design Bestie

Meet Shelby,

Shelby Rae

In this house, The Services Speak For Themselves

Top Choice

I Want This

This Was Made For Me

Oh, I Need This

For a truly unique online presence, the Fully Custom Web Design package offers a tailored experience from start to finish. Working closely with you to design a site that reflects your style, goals, and brand identity. Together, we’ll build a website that feels like a natural extension of your brand and is optimized to engage and convert your ideal audience. This service is perfect for those ready to invest in a site that feels truly their own, combining thoughtful design with strategic elements to make your brand stand out online.

Perfect for busy entrepreneurs, the Express Site is a fast-paced, streamlined approach to web design. Through a focused, collaborative process, we’ll craft a beautiful, functional website in just seven days. I handle everything from layout to design and launch, ensuring it’s aligned with your brand and ready to make an impact—without the long wait times. This service gives you a polished online presence quickly and efficiently.

The Branding package is all about creating a cohesive, meaningful brand identity that resonates with your audience. I dive deep into your story, values, and vision to develop visuals and messaging that feel authentic to you and distinctive in the marketplace. It's not just a logo design, color palettes and fonts, (although we do that too)! I’ll create a brand that not only looks amazing but also speaks to the heart of your business, setting you apart with an unforgettable identity.

Fully Custom Website

Express Site

Branding

SERVICES

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How do I know which service is right for me?

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Can I inquire for just a website?

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What can I expect after inquiring to work with you?

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Are there ongoing fees or costs?

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What is the payment structure?

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Can you assist with website maintenance and updates after the initial design is complete?

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Do you offer training on how to use and manage the website? 

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What do you design your websites on? 

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What is branding?

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Your brand is the impression people have when they think of your business. It’s influenced by everything you do in your business from your values, products, marketing, to the look and feel when they see your website and logo. It’s how customers experience you, what they hear about you, and even the little details, like the atmosphere of your workspace or store. All of these elements combine to shape your reputation. Branding is the intentional process of crafting this impression. Through branding, you can create meaningful experiences that leave a lasting, positive impact. Branding can be greatly impactful when customers have a sort of vibe and impression that they can recognize as your brand and it helps you to stand out among your competition. 

Work

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How do I know which service is right for me?

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Can I inquire for just a website?

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What can I expect after inquiring to work with you?

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Are there ongoing fees or costs?

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What is the payment structure?

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Can you assist with website maintenance and updates after the initial design is complete?

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Do you offer training on how to use and manage the website? 

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What do you design your websites on? 

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What is branding?

Once the design is complete and you’re officially set up, you can always select one of the service add-ons for ongoing support. This includes website maintenance, quarterly reviews, SEO, copywriting and more. I’ll make sure you’re trained to handle the site on your own, but for larger changes or regular upkeep, you can absolutely message me! My goal is to help your website continue serving your business as smoothly and stress-free as possible.

Questions

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Frequently

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How do I know which service is right for me?

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Can I inquire for just a website?

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What can I expect after inquiring to work with you?

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Are there ongoing fees or costs?

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What is the payment structure?

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Can you assist with website maintenance and updates after the initial design is complete?

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Do you offer training on how to use and manage the website? 

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What do you design your websites on? 

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What is branding?

Nope! There are no hidden fees or ongoing charges with my services. However, keep in mind that you’ll need to purchase your own domain and maintain a subscription with your hosting platform for site management—this is necessary whether you work with a web designer or not. You may also have additional expenses for things like branding photography, copywriting, or licensing specific fonts to personalize your brand. But don’t worry! I’ll guide you through each step to make the process smooth and manageable.

Questions

Asked

Frequently

Work

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How do I know which service is right for me?

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Can I inquire for just a website?

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What can I expect after inquiring to work with you?

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Are there ongoing fees or costs?

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What is the payment structure?

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Can you assist with website maintenance and updates after the initial design is complete?

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Do you offer training on how to use and manage the website? 

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What do you design your websites on? 

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What is branding?

First off, thank you for choosing us to help create an online home for your business! Once you reach out, Shelby will connect with you within a few days to set up a discovery call. Think of this as a relaxed virtual  chat (feel free to bring a coffee or a glass of wine)! During this call, we’ll discuss your business and vision to make sure we’re a great fit for collaboration. Next, we’ll kick off the onboarding process, which includes a $500 deposit to reserve your spot on our project calendar. Then, we’ll get you set up in a client portal—and from there, we'll get things rolling!

Questions

Asked

Frequently

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How do I know which service is right for me?

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Can I inquire for just a website?

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What can I expect after inquiring to work with you?

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Are there ongoing fees or costs?

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What is the payment structure?

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Can you assist with website maintenance and updates after the initial design is complete?

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Do you offer training on how to use and manage the website? 

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What do you design your websites on? 

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What is branding?

This is on a case-by-case basis, as we need to see first that you've have a professional brand identity that reflects your business well. If we think you're good to go, we can jump into a web project together with peace of mind — knowing your website foundation will be solid with your branding!

Questions

Asked

Frequently

Work

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How do I know which service is right for me?

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Can I inquire for just a website?

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What can I expect after inquiring to work with you?

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Are there ongoing fees or costs?

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What is the payment structure?

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Can you assist with website maintenance and updates after the initial design is complete?

+

Do you offer training on how to use and manage the website? 

+

What do you design your websites on? 

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What is branding?

We can always figure this out together when we jump onto a discovery call. However, knowing what your ideal budget and timeline looks like can indicate what you need. We want this to be an equally accessible opportunity for you no matter where you're at in your journey.

Questions

Asked

Frequently

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